Red Apple, inspired by its experience in fruit and vegetable exports, created a new venture called Balkan Fruits. This new division of the company aims to provide the freshest fruits and vegetables to all wholesale and retail stores in Eastern Macedonia and Thrace. This move combines Red Apple’s steady commercial activity with the need for a more efficient supply of fresh produce in the region.

For this reason, Red Apple is in contact with packing houses and producers all over the country, supplying directly and immediately the freshest fruits and vegetables. It has created a network of refrigerated trucks, which travel every day throughout the country, with the aim of transporting all goods as quickly as possible. This process ensures that products reach customers with maximum freshness and quality, contributing to the success of Balkan Fruits and cementing its position as a leading supplier of fruit and vegetables in the region.

The main concern of Balkan Fruits is to be behind every point of sale of fruits and vegetables, with the ultimate goal of reaching consumers with the best quality merchandise at the best possible price. With this approach, it ensures not only the quality of the products it provides, but also their competitiveness in the market. Through this effort, the company seeks to become the preferred supplier of fruits and vegetables for both traders and consumers.